Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations

What's Inside

We present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space.

We offer examples of recent livestreaming events from retail companies globally.

This report includes highlights from social media platforms such as Pinterest, Twitter and YouTube, as well as retail companies including Amazon, eBay, HelloFresh, Honda, Myntra and Walmart.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. 

• Read the previous report in the series.

Click here to read more Coresight Research coverage of livestreaming e-commerce.