Insight ReportLivestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations Coresight Research July 14, 2022 Reasons to ReadWe present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally. This report includes highlights from social media platforms such as Pinterest, Twitter and YouTube, as well as retail companies including Amazon, eBay, HelloFresh, Honda, Myntra and Walmart. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series. Click here to read more Coresight Research coverage of livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: China Singles’ Day 2025 Insights: Participation Rises but Spending Becomes More Selective Amid Tariffs, Value-Seeking and Platform ShiftsFinancial Sentiment Falls Despite Supreme Court Move to Strike Down Tariffs: US Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 51: Retailers Announce Around 250 Store Openings for 2026Analyst Corner: The State of In-Store Retailing—The Increasingly Important Role of Technology Sequencing, with Manik Bhatia
