Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences

What's Inside

India-based online marketplace Flipkart hosted its annual flagship shopping event, Big Billion Days (BBD), from September 23 to 30, 2022. We present key highlights from BBD 2022, including:

• The prominent health and wellness theme of the event
• The increased virtual shopping experience provided by Flipkart this year
• Sustainability and customer service initiatives offered during BBD 2022
• The top-selling categories during this year’s event

For more on BBD 2022, read our preview report, which covers Flipkart’s preparation for the event, as well as coverage of competing events by companies such as Amazon.

To learn more about the retail sector in India in 2022 and beyond, read our Market Outlook, India Retail—On the Path to $1 Trillion, Supported by Demographics and Digital.