Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining Popularity

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the rise of a new breed of livestream host, the streaming options for store-based retailers and the spread of livestream content onto product pages.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Conforama, Klarna, Monoprix and Nivea.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the boom in new livestreaming shopping festivals.

Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand.

Click here to read more Coresight Research coverage of livestreaming.