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New Retail in China: Global Apparel and Beauty Brands Flock to

What's Inside

In our New Retail in China series, we review the latest trends in New Retail, with a focus on major digital platforms and multichannel retail companies in China. We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include global luxury and apparel brands opening flagship stores on, Alibaba’s partnership with the Hainan province government and ByteDance’s investment in brand management company Hangzhou Weinian.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail in China series, which details Alibaba’s plans for 10 new Freshippo X stores by the end of 2021, and Louis Vuitton’s new joint shopping model and the newly announced memorandum of understanding between Tencent Cloud and Japanese cosmetics company Premier Anti-Aging.

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