Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

What's Inside

We present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season.

We offer examples of recent livestreaming events from retail companies globally, including Amazon, Galeria, París, Pimkie, Privalia and Uniqlo, as well as social media platforms TikTok and Twitter.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. 

• Read the previous report in the series.

Click here to read more Coresight Research coverage of livestreaming e-commerce.