Insight Report 10 minutes PremiumLivestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season Coresight Research October 13, 2022 What's InsideWe present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally, including Amazon, Galeria, París, Pimkie, Privalia and Uniqlo, as well as social media platforms TikTok and Twitter. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series. Click here to read more Coresight Research coverage of livestreaming e-commerce. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Day One at NRF 2024: Retail’s Big Show—Building Community and Leveraging Technology Drives Retail SuccessWeinswig’s Weekly: Let Me Be Brief—The Implications of Declining Attention SpansUS Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and Strategies: Highlights from the Market NavigatorChina’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers