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Is Influencer Marketing Still Effective in the Global Beauty Market?

What's Inside

Influencers, celebrities and other key opinion leaders (KOLs) have become instrumental to the global beauty industry. We examine the evolving role of these personalities in the industry and how companies can use them to support brand growth.

This exclusive report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community.

Data in this report include:

  • Global influencer marketing market and year-over-year growth for 2016 through 2022 (estimated)
  • Influencer-based marketing spending as a percentage of companies’ annual marketing budgets
  • US social media engagement rates in the beauty market in the third quarter of 2022

 Companies mentioned in this report include: Coty, Fenty Beauty, Goop, Kylie Cosmetics and TikTok

 Other relevant research:

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