Insight Report 12 minutesRegister for Free AccessIs Influencer Marketing Still Effective in the Global Beauty Market? Marie Driscoll, CFA, Managing Director of Beauty and Luxury January 23, 2023 What's InsideInfluencers, celebrities and other key opinion leaders (KOLs) have become instrumental to the global beauty industry. We examine the evolving role of these personalities in the industry and how companies can use them to support brand growth. This exclusive report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community. Data in this report include: Global influencer marketing market and year-over-year growth for 2016 through 2022 (estimated) Influencer-based marketing spending as a percentage of companies’ annual marketing budgets US social media engagement rates in the beauty market in the third quarter of 2022 Companies mentioned in this report include: Coty, Fenty Beauty, Goop, Kylie Cosmetics and TikTok Other relevant research: Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon What Does the Metaverse Offer Beauty Brands? Beauty and Fragrance as an Entry Point to Luxury 10 Trends in Global Beauty This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Retail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and AustraliaChinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail InsightsTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTCES 2024 Wrap-Up: Top 10 Tech Takeaways—AI Creates a Buzz