Insight Report 9 minutesRegister for Free AccessBeauty and Fragrance as an Entry Point to Luxury Coresight Research August 10, 2022 What's InsideLuxury brands fulfill consumers’ demand for superior products that provide a sense of culture and status. However, high price points do not make a product luxurious. Together with CEW, we explore why beauty and fragrance are natural entry points for fashion brands seeking to elevate themselves to luxury positioning: Beauty and fragrance products allow brands to span more consumer touchpoints During the pandemic, fragrance became an essential part of many consumers’ lives, cementing it as a solid stepping stone to luxury Beauty is unlikely to interfere with a company’s existing lines and offers the potential for lucrative licensing agreements This report is sponsored by CEW—conversation leaders in the beauty industry and community. Click here to read the previous report from Coresight Research and CEW, which explores the companies leveraging the fragrance premiumization trend—including Chanel, Chloé and Dior, among others—as well as three key factors driving the trend. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Inclusivity, Premiumization and Innovation Lead the US Beauty Market ForwardHot Tech Trends and Cool Products Unveiled: CES 2025 Pre-Conference InsightsHoliday 2024—Shoppers Are Buying Decorations, Toys and Apparel: US Consumer Survey Insights“Let’s Talk Beauty”: Innovation, Digital Transformation and Sustainability Are Strategic Priorities for L’Oréal