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Fragrance Premiumization—A Fundamental Shift That Is Driving Beauty Growth

What's Inside

Worldwide, the fragrance market experienced solid growth in 2021, particularly driven by strong momentum in premium fragrance sales. In 2022 and beyond, we expect this trend to continue, driving industry growth for the foreseeable future.

Together with CEW, we explore the companies leveraging the premiumization trend—including Chanel, Chloé and Dior, among others—as well as three key factors driving the trend, covering pandemic impacts, the China market and new entrants to the premium fragrance space.

For more information on the premiumization is affecting the beauty market, read our Market Outlook on US beauty retailing.

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