Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service

What's Inside

India-based online marketplace Flipkart will host its annual flagship shopping event, Big Billion Days (BBD) 2022, from September 23–30, 2022. We present key insights ahead of the event, covering the following:

• Key product categories for BBD 2022 sales
• The role that improved technology and customer service offerings will play this year
• BBD 2022 offerings and promotions
• The competition that BBD 2022 will face from companies such as Amazon India and Reliance Retail

For more on the retail sector in India in 2022 and beyond, read our Market Outlook, India Retail—On the Path to $1 Trillion, Supported by Demographics and Digital.