Insight Report 12 minutes PremiumChina’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers Echo Gong, Senior Analyst Sector Lead: Anand Kumar, Associate Director of Research July 11, 2023 What's InsideThe 6.18 shopping festival is the second largest annual online shopping festival in China. This year, livestreaming and international brands attracted shoppers. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in the 2023 event. Data in this research report include: Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival Performance data and results from notable players Proprietary survey findings—participation and spending among Chinese consumers in this year’s 6.18 Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo Other relevant research: Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar Retail 2023: 10 Trends in China E-Commerce More research reports on China retail The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Surprisingly Strong In-Store Shopping Accompanies Prime Day Week: US Consumer Tracker 2023, Week 30Amazon Shines Ahead of Prime Day: US Consumer Tracker 2023, Week 2910 Key Trends Shaping Livestreaming E-Commerce in 2023April 2023 UK Retail Sales: Online Sales Slow While Total Retail Sales Accelerate