Insight Report 12 minutes Premium

China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers

What's Inside

The 6.18 shopping festival is the second largest annual online shopping festival in China. This year, livestreaming and international brands attracted shoppers. We discuss these trends and look at key performance results from Alibaba, and other notable participants in the 2023 event.

Data in this research report include:

  • Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival
  • Performance data and results from notable players
  • Proprietary survey findings—participation and spending among Chinese consumers in this year’s 6.18

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin,, Kuaishou, Pinduoduo

Other relevant research:

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