Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm

What's Inside

We present recent market developments, reported performance of livestreaming by retail companies and three trends we have seen in the livestreaming space recently—including livestreaming during Black Friday.

We also highlight other notable livestreaming events held by brands, retailers and livestreaming platforms in the past month.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors.

Companies mentioned in this report include brands, retailers, social media platforms and technology providers: Bambuser, Bloomingdale’s Outlet, Coach, Firework, Macy’s, Newegg, NTWRK, Pinterest, Ralph Lauren, TikTok, Twitch, Verb Technology Company, YouTube and more

Other relevant research:

• More on Black Friday
• The previous report in the series—Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real Estate
• All Coresight Research coverage of livestreaming e-commerce