Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 11 minutes Premium

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm


What's Inside

We present recent market developments, reported performance of livestreaming by retail companies and three trends we have seen in the livestreaming space recently—including livestreaming during Black Friday.

We also highlight other notable livestreaming events held by brands, retailers and livestreaming platforms in the past month.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors.

Companies mentioned in this report include brands, retailers, social media platforms and technology providers: Bambuser, Bloomingdale’s Outlet, Coach, Firework, Macy’s, Newegg, NTWRK, Pinterest, Ralph Lauren, TikTok, Twitch, Verb Technology Company, YouTube and more

Other relevant research:

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in: