Insight Reports 10 minutes PremiumCountdown to Holiday 2022: What We Know So Far, Including Black Friday and Cyber Monday Learnings Coresight Research December 7, 2022 Table of ContentsIntroduction Holiday 2022—What We Know So Far: Coresight Research Analysis Retail’s Trajectory Is Slowing as Inflation Moderates Who Shopped Black Friday and Cyber Monday? Store Traffic Was Up 7% over the Black Friday Weekend, but Sales Were Down Cyber Monday Continues To Be the Holiday Season’s Biggest Online Shopping Day Brands and Retailers Offered Deep Discounts Online in Toys and Electronics Apparel, Toys or Games and Electronics Prove Popular Categories Online Consumers Embraced BNPL To Manage Their Budget What We Think What's InsideAs part of our Countdown to Holiday 2022 series, we discuss retail performance on Black Friday (November 25) and Cyber Monday (November 28) in the US. We also offer wider learnings for holiday 2022 and the retail environment in general. Data in this report include: Retail’s trajectory—retail sales and overall inflation; real retail sales and retail inflation US consumer shopping behavior on Black Friday and Cyber Monday, by channel and retailer Store traffic on Black Friday, the Black Friday weekend and Cyber Monday—and store traffic selected retailers Online retail sales on Thanksgiving, Black Friday and Cyber Monday Discounts on selected categories Top 10 product categories purchased by Black Friday shoppers Companies mentioned in this report include: Amazon, Costco, JCPenney, Kohl’s, Macy’s, Nordstrom, Target, Walmart Other relevant research: Countdown to Holiday 2022: Black Friday Insights from Retailers in the US and Canada Countdown to Holiday 2022: Black Friday Preview—2022 Marks a Return To Normalcy All coverage of US holiday retail This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
