Insight Reports 8 minutes PremiumCountdown to Holiday 2022: Black Friday Preview—2022 Marks a Return To Normalcy Coresight Research November 23, 2022 Table of ContentsIntroduction Black Friday 2022 Preview: Coresight Research Analysis Inflation and Excess Supply Are Major Headwinds for Retailers This Black Friday Black Friday Creep and Steep Discounts Represent a Return to Normalcy Black Friday 2022—Consistent Spending Levels Compared to 2021 What We Think What's InsideOn the surface, Black Friday 2022 may seem exceptional—with retailers implementing a wide variety of discounts earlier than usual and growing inflation and promotion fatigue—but this year’s shopping holiday marks a return to pre-pandemic normalcy. Data in this report include: The US consumer’s personal savings rate over the past year The number of US shoppers that expect to spend less this holiday season than last The number of US consumers who consider inflation the biggest issue affecting them this holiday season Companies mentioned in this report include: Amazon, Costco, The Home Depot, Macy’s and Target Other relevant research: Countdown to Holiday 2022: US Inventory Oversupply Signals Highly Promotional Holiday Season Countdown to Holiday 2022: US Survey and Retail Outlook All coverage of US holiday retail This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: