Insight Report 8 minutes PremiumCountdown to Holiday 2022: Black Friday Preview—2022 Marks a Return To Normalcy Coresight Research November 23, 2022 What's InsideOn the surface, Black Friday 2022 may seem exceptional—with retailers implementing a wide variety of discounts earlier than usual and growing inflation and promotion fatigue—but this year’s shopping holiday marks a return to pre-pandemic normalcy. Data in this report include: The US consumer’s personal savings rate over the past year The number of US shoppers that expect to spend less this holiday season than last The number of US consumers who consider inflation the biggest issue affecting them this holiday season Companies mentioned in this report include: Amazon, Costco, The Home Depot, Macy’s and Target Other relevant research: Countdown to Holiday 2022: US Inventory Oversupply Signals Highly Promotional Holiday Season Countdown to Holiday 2022: US Survey and Retail Outlook All coverage of US holiday retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2025 “Shark Reef” Startup Pitch: Recap—12 Innovators, Two WinnersInnovator Profile: Big Sur AI—Boosting Brands’ Profitability with Commerce-First AI AgentsChinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingTrends and Predictions for 2025 with Updates from CES and NRF: Premium Subscriber Call, January 2025