Insight Report 13 minutes Premium

Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real Estate

What's Inside

We present recent developments and notable trends in the global livestreaming space, including livestreaming initiatives during Singles’ Day in China and how livestreaming is expanding into the real estate sector.

We offer examples of recent livestreaming events from retail companies globally, including Alibaba, Amway, IKEA, Natori, Printemps, Walmart and Wumart, as well as social media platforms Pinterest and YouTube.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors.

Click here to read more Coresight Research coverage of livestreaming e-commerce.

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