The 12 Weeks of Holidays 2021: #8—US Livestream Shopping Gears Up for the Holidays

What's Inside

Our The 12 Weeks of Holidays 2021 series counts down to this year’s holiday peak with new thematic research each week. In this report, we examine livestreaming trends in US retail for the holiday shopping season.

We present insights across the following key areas:

• The livestreaming plans of the social media giants
• The surge in early holiday shopping—and early holiday livestreaming
• Strategies that are resonating with younger consumers

Click here to read more Coresight Research coverage of US holiday retail. 

Click here to access our US Holiday Retail 2021 Databank.