The Coresight Research US Holiday Retail 2021 Databank brings together a range of retail metrics on the 2021 holiday season—which includes Thanksgiving, Black Friday, Cyber Monday, Chanukah, Christmas, and other winter holidays. The databank covers the following: US retailers’ and retail property operators’ Thanksgiving and Black Friday plans: Details of retailers’ and retail property operators’ plans for opening or closing on Thanksgiving and details of Black Friday plans. US retail holiday hiring: Historical and current-year announced hiring plans by major US retailers and logistics firms. How much consumers will spend: How US consumers expect their holiday spending to change, year over year, from monthly Coresight Research surveys. What product categories consumers will buy: How consumers will spend on various categories during the holidays compared to last year, from monthly Coresight Research surveys. How and when consumers will shop: Consumers’ expectations on a number of shopping themes, from Black Friday and Cyber Monday to switching spending to e-commerce. Click here to read all of Coresight Research’s reports on US holiday retail. US Retailers’ and Retail Property Operators’ Thanksgiving and Black Friday Plans wdt_ID Company Announcement Date Thanksgiving/Black Friday Plans in 2021 Thanksgiving/Black Friday Plans in 2020 1 Hobby Lobby 11/11/2021 Hobby Lobby traditionally stays closed on Thanksgiving. It will launch its Black Friday sales online on November 22 and in-store on November 23. Both will run through until November 28 with deals of up to 50% off. N/A 2 Shoe Carnival 11/11/2021 Shoe Carnival traditionally stays closed on Thanksgiving. Its Black Friday sales will span November 26–29. N/A 3 Five Below 11/11/2021 Five Below opened on Thanksgiving Day from 6 p.m. last year. It has not given an update about this year yet. Its Black Friday sales will run from November 21–27. N/A 4 Sam's Club 11/10/2021 Sam's Club is closing its stores on Thanksgiving Day. The company is running the following sales periods for the 2021 holidays:Fall Online Savings: October 8–17November Instant Savings: October 27– November 24November Savings Weekend: November 6–8Thanks-Savings Day: November 25 (Online only)Thanks-Savings Weekend: November 26–28Cyber Savings Event: November 29–30 (Online only)December Instant Savings: December 1–31December Savings Week: December 4–6 Closing stores on Thanksgiving Day. Sam’s Club will offer a new approach to holiday with the following sales and events: Beginning October 4: October Savings Event October 28–November 29: November Instant Savings November 7–15: November Savings Event November 20–29: 10 Days of Thanks-Savings November 30: Cyber Monday Online-Only Savings Event December 1–24: December Instant Savings December 5–13: December Savings Event 13 Wayfair 11/10/2021 Wayfair traditionally stays closed on Thanksgiving. Its Black Friday sales run from from November 1. N/A 14 DSW 11/9/2021 DSW traditionally stays closed on Thanksgiving. It will begin its Black Friday sales the week before Thanksgiving on November 21 and they will run through November 28. The deals will include 25% off and early access to NIKE items on November 21 and sales on UGG items from November 22–24. On Thanksgiving Day, the online store will have 25% off site-wide, which will continue through Black Friday.On Black Friday, there will be 25% off the entire store, in addition to a wide array of special in-person and online deals and discount codes for select items. There will be 30% off site-wide and in stores from November 27–28. N/A 17 Joann Stores 11/9/2021 Joann Stores traditionally stays closed on Thanksgiving. The company has announced pre-Black Friday deals and the sale is set to run until November 29. N/A 18 Neiman Marcus 11/9/2021 Neiman Marcus traditionally stays closed on Thanksgiving. Its Black Friday sale will be held on 26 November. N/A 19 Guitar Center 11/5/2021 Guitar Center traditionally stays closed on Thanksgiving. Its Black Friday sale will be held on November 26 with deals of up to 15% off select guitar gear over $199. N/A 20 Home Depot 11/5/2021 Home Depot is closing its stores for Thanksgiving Day. It kicked off its Black Friday 2021 sale on November 1, with discounts and deals across most categories throughout November. Closing stores on Thanksgiving Day. Black Friday 2020 deals will kick off in-store and online from November 6 and run through December 2. N/A: Data not available US Retail Holiday Hiring wdt_ID Company 2013 2014 2015 2016 2017 2018 2019 2020 2021 1 1-800-Flowers N/A N/A N/A N/A 8,000 8,000 8,000 10,000 10,000 2 Amazon 70,000 80,000 100,000 120,000 120,000 100,000 200,000 100,000 150,000 3 Dick's Sporting Goods N/A N/A N/A N/A N/A 5,000 8,000 9,000 10,000 4 Dollar Tree N/A N/A N/A N/A N/A 25,000 25,000 25,000 35,000 5 Fanatics 800 1,000 800 1,500 2,000 2,500 2,000 2,000 N/A 6 Gap N/A 63,000 N/A N/A N/A 65,000 5,000 10,000 N/A 7 Hy-Vee N/A N/A N/A N/A N/A N/A N/A 10,000 N/A 8 JCPenney 35,000 35,000 30,000 40,000 40,000 39,000 37,000 1,700 N/A 9 Kohl's 53,000 76,970 79,160 69,000 N/A 90,000 90,000 N/A 90,000 10 Kroger N/A N/A 1,500 N/A 14,000 10,000 500 N/A 20,000 Hiring numbers for Nordstrom include US and Canada N/A: Data not available Source: Company reports/Coresight Research How Much Consumers Will Spend: Survey Findings This chart shows US consumers’ expectations for spending on the 2021 holiday season, relative to 2020. We asked respondents to think about their total holiday spending, including on services such as dining out and travel. Base: US respondents aged 18+ Source: Coresight Research What Product Categories Consumers Will Buy: Survey FindingsMore vs LessSpending MoreSpending LessMore vs Less This chart shows selected product categories on which consumers from our most recent survey expect to spend less/more this season than in 2020. Respondents could select multiple options Base: US respondents aged 18+ who expect to spend on the holiday season, surveyed on November 15, 2021 Source: Coresight Research Spending More This chart compared changes in consumer expectations regarding selected product categories on which consumers expect to spend more this season than in 2020. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research Spending Less This chart shows which categories consumers expect to spend less on than in 2020 Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research How and When Consumers Will Shop: Survey FindingsHow Consumers Will ShopWhen Consumers Will ShopHow Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on how they will shop for holiday 2021 Base: US respondents aged 18+ who expect to spend on the holiday season Source: Coresight Research When Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on when they will shop for the 2021 holiday season. Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
