The Coresight Research US Holiday Retail 2021 Databank brings together a range of retail metrics on the 2021 holiday season—which includes Thanksgiving, Black Friday, Cyber Monday, Chanukah, Christmas, and other winter holidays. The databank covers the following: US retailers’ and retail property operators’ Thanksgiving and Black Friday plans: Details of retailers’ and retail property operators’ plans for opening or closing on Thanksgiving and details of Black Friday plans. US retail holiday hiring: Historical and current-year announced hiring plans by major US retailers and logistics firms. How much consumers will spend: How US consumers expect their holiday spending to change, year over year, from monthly Coresight Research surveys. What product categories consumers will buy: How consumers will spend on various categories during the holidays compared to last year, from monthly Coresight Research surveys. How and when consumers will shop: Consumers’ expectations on a number of shopping themes, from Black Friday and Cyber Monday to switching spending to e-commerce. Click here to read all of Coresight Research’s reports on US holiday retail. US Retailers’ and Retail Property Operators’ Thanksgiving and Black Friday Plans wdt_ID Company Announcement Date Thanksgiving/Black Friday Plans in 2021 Thanksgiving/Black Friday Plans in 2020 1 Hobby Lobby 11/11/2021 Hobby Lobby traditionally stays closed on Thanksgiving. It will launch its Black Friday sales online on November 22 and in-store on November 23. Both will run through until November 28 with deals of up to 50% off. N/A 2 Shoe Carnival 11/11/2021 Shoe Carnival traditionally stays closed on Thanksgiving. Its Black Friday sales will span November 26–29. N/A 3 Five Below 11/11/2021 Five Below opened on Thanksgiving Day from 6 p.m. last year. It has not given an update about this year yet. Its Black Friday sales will run from November 21–27. N/A 4 Sam's Club 11/10/2021 Sam's Club is closing its stores on Thanksgiving Day. The company is running the following sales periods for the 2021 holidays:Fall Online Savings: October 8–17November Instant Savings: October 27– November 24November Savings Weekend: November 6–8Thanks-Savings Day: November 25 (Online only)Thanks-Savings Weekend: November 26–28Cyber Savings Event: November 29–30 (Online only)December Instant Savings: December 1–31December Savings Week: December 4–6 Closing stores on Thanksgiving Day. Sam’s Club will offer a new approach to holiday with the following sales and events: Beginning October 4: October Savings Event October 28–November 29: November Instant Savings November 7–15: November Savings Event November 20–29: 10 Days of Thanks-Savings November 30: Cyber Monday Online-Only Savings Event December 1–24: December Instant Savings December 5–13: December Savings Event 13 Wayfair 11/10/2021 Wayfair traditionally stays closed on Thanksgiving. Its Black Friday sales run from from November 1. N/A 14 DSW 11/9/2021 DSW traditionally stays closed on Thanksgiving. It will begin its Black Friday sales the week before Thanksgiving on November 21 and they will run through November 28. The deals will include 25% off and early access to NIKE items on November 21 and sales on UGG items from November 22–24. On Thanksgiving Day, the online store will have 25% off site-wide, which will continue through Black Friday.On Black Friday, there will be 25% off the entire store, in addition to a wide array of special in-person and online deals and discount codes for select items. There will be 30% off site-wide and in stores from November 27–28. N/A 17 Joann Stores 11/9/2021 Joann Stores traditionally stays closed on Thanksgiving. The company has announced pre-Black Friday deals and the sale is set to run until November 29. N/A 18 Neiman Marcus 11/9/2021 Neiman Marcus traditionally stays closed on Thanksgiving. Its Black Friday sale will be held on 26 November. N/A 19 Guitar Center 11/5/2021 Guitar Center traditionally stays closed on Thanksgiving. Its Black Friday sale will be held on November 26 with deals of up to 15% off select guitar gear over $199. N/A 20 Home Depot 11/5/2021 Home Depot is closing its stores for Thanksgiving Day. It kicked off its Black Friday 2021 sale on November 1, with discounts and deals across most categories throughout November. Closing stores on Thanksgiving Day. Black Friday 2020 deals will kick off in-store and online from November 6 and run through December 2. 21 Kohl’s 11/5/2021 Kohl's is closing its stores for Thanksgiving Day. The company unveiled its Black Friday Advert on November 5, 2021. It will offer hundreds of deals for the holiday season. Kohl's is running six days of Black Friday deals beginning on November 21. Closing stores on Thanksgiving Day, has announced that deals will be available earlier this year and doors will open at 5 a.m. on November 27 for Black Friday shopping. 22 BJ's Wholesale Club 11/4/2021 Early Black Friday sales will be followed by more sales starting on November 16, and finishing up with discounts available November 25–29. Stores are traditionally closed on Thanksgiving Day and will be this year too. Black Friday deals will start earlier this year (while supplies last) -Early Bird Savings: November 5–30-Black Friday Savings: November 20–30-5-Day Deals: November 26–30 26 Bloomingdale’s 11/4/2021 Bloomingdale's traditionally stays closed on Thanksgiving. Its Black Friday Sales will run from November 23–28 and its Cyber Monday sales will span November 29–30. N/A 27 THE CONTAINER STORE 11/4/2021 The company traditionally stays closed on Thanksgiving. Its deals start for subscription members will begin on November 17 and for non-members on November 24. Its Cyber Monday deals begin on November 29. N/A 28 Tractor Supply Company 11/4/2021 The company traditionally stays closed on Thanksgiving. Its five days of Black Friday sale will span November 24–28. N/A 29 Urban Outfitters, Inc. 11/4/2021 Urban Outfitters traditionally stays closed on Thanksgiving. Black Friday 2021 at Urban Outfitters will start on November 26. N/A 30 Big Lots 11/3/2021 Big Lots opened on Thanksgiving Day last year and has not given an update for this year. Its Big Black Friday sale will start on November 13. Stores are open on Thanksgiving Day, but with modified hours 7:00AM to 1:00PM, and then reopen on Black Friday at 6:00AM. Retailer to run four days of deals from November 25 to 28, or till supplies last. 31 Best Buy 11/1/2021 Best Buy is closing its stores on Thanksgiving Day. Its Black Friday sales start on November 19. Previews of the deals will be available on BestBuy.com. Closing stores on Thanksgiving Day. Plans to offer its Black Friday deals early, on October 13–14. "The Wish List Sale" was from November 5 to November 8. All Black Friday deals will be starting on November 22. 32 Menards 11/1/2021 Menards traditionally stays closed on Thanksgiving. Its Black Friday sale will be held on 26 November. N/A 33 Petco 11/1/2021 Petco traditionally stays closed on Thanksgiving. Its Black Friday event begins on November 21 and will run through November 26.Its week-long Cyber Monday sale will begin on November 27. N/A 35 JCPenney 10/28/2021 JCPenney is closing its stores for Thanksgiving Day. The company is giving customers opportunities to shop and save early on with Black Friday prices from November 1. It will also have thousands of holiday deals available online only from November 29–December 1. Closing stores on Thanksgiving Day. Cyber Days was from October 12–14. weekend sales will continue throughout November and early Black Friday preview and exciting, limited-time deals at Black Friday prices available throughout the entire month along with new brands and deals from October through December 36 Macy's 10/25/2021 Macy's traditionally stays closed on Thanksgiving. Its Black Friday sales will span November 23–27. Closing stores on Thanksgiving Day. Thanksgiving Day Parade will be a television-only event. Holiday deals will be announced earlier this year. Early Black Friday sales is from November 6–9. Black Friday specials will run from November 24 until November 28 in stores, online and via the Macy's app. Throughout the holiday season, curbside pick-up and same-day delivery will be offered via DoorDash and to prevent possible crowds, stores will have occupancy checks. 38 Ace Hardware 10/22/2021 Ace Hardware traditionally closes its stores on Thanksgiving. Its Black Friday sales will run from November 17–30 and its Cyber Monday sales will run from November 29–30. N/A 39 Nordstrom 10/18/2021 Nordstrom will begin its Black Friday sales on November 26 with deals available online and in store. Nordstrom Holi-deals -Wishlist Sweepstakes: October 19–November 30, 2020-November Daily Drops: November 4–November 22 -Black Friday/Cyber Monday Deals: Novmber 20–December 1 in stores and online New deals will be added on Nov. 20, Nov. 23, Nov. 25 and Nov. 27. Nordstrom Rack is introducing ""Rack Friday"" for the Black Friday: -Nordstrom Rack Daily Deals: new deals online everyday-Gift Shops: Nordstrom Rack stores and website will feature ""Gift Shops"" offering gifts under $25 across apparel, accessories, home and shoes-Rack Friday Clearance Event: A clearance event online and in-store starting Black Friday weekend- Nordstrom Rack Holiday Sweepstakes beginning November 9 48 Walmart 10/18/2021 Walmart is closing its stores for Thanksgiving Day. The company began its month-long savings event, “Black Friday Deals for Days"" on November 3. The event will have three stages. Event 1: Deals begin online on November 3 and start in stores on November 5. Walmart is kicking the season off early with deals on toys and electronics. Event 2: Deals begin online on November 10 and start in stores on November 12. This stage will feature discounts on apparel, home goods, hardlines and more. Event 3: Walmart will wrap up a month of savings with a third event that will bring its biggest and best savings for Black Friday. Closing stores on Thanksgiving Day. “Big Save” online sale event on October 11–15, offering savings similar to Black Friday. Walmart will have in-store Black Friday in three different sales events: 1) Online at 7:00 p.m. EST on November 4 and in stores from 5:00 a.m. on November 7 2) Veterans Day deals starting online at 7:00 p.m. EST on November 11, and additional deals at midnight EST on Saturday, November 14. Stores will open at 5 a.m. local time, November 14. 3) Thanksgiving deals starting online at 7:00 p.m. EST on November 25. Stores closed on November 26. Additional online deals will begin at midnight EST on Friday, November 27, and stores will open at 5:00 a.m. local time on November 27. Walmart has partnered with tech firm Ibotta to offer customers a free Thanksgiving meal. Orders have to be made in advance of Thanksgiving day and select food items can be redeemed as 100% cash back offers through Ibotta's app. 54 Simon Malls 10/8/2021 The company is closing its stores for Thanksgiving Day. N/A 55 REI 10/5/2021 REI is closing its stores on Thanksgiving Day. N/A 56 Amazon 10/4/2021 Amazon launched its Black Friday-worthy deals on October 4, 2021, giving customers the opportunity to start shopping early. Deals are available in every category. Early Black Friday deals were rolled out on October 26 and will run until November 19, for three weeks in an event called “Holiday Dash”. Amazon has started off its Black Friday Week sales on November 20 and will run until Cyber Monday on November 30. 58 Dierbergs 9/21/2021 Dierbergs is closing its stores for Thanksgiving Day. N/A 59 Destiny USA 9/20/2021 Destiny USA is closing its stores on Thanksgiving Day. N/A 60 Trader Joe's 9/9/2021 Trader Joe's is closing its stores for Thanksgiving Day. N/A 61 CRATE & BARREL 9/1/2021 CRATE & BARREL traditionally stays closed on Thanksgiving. Its Black Friday sale will take place on November 26, 2021. N/A 62 Dillard's 9/1/2021 Dillard's traditionally stays closed on Thanksgiving. Dillard's Black Friday Sale 2021 will start online on November 26 and in-store on November 27. Both will run until November 29. N/A 63 Lowe's 8/31/2021 Lowe's is closing its stores for Thanksgiving Day. Closing stores on Thanksgiving Day. Plans to install contactless pickup lockers in most major metro markets by Thanksgiving; shoppers will receive a one-time barcode that can be scanned by the lockers when items are ready for collection. 64 Publix 8/11/2021 Publix is closing its stores on Thanksgiving Day. N/A 65 Bed Bath & Beyond 7/28/2021 Bed Bath & Beyond is closing its stores for Thanksgiving Day. Closing stores on Thanksgiving Day. Customers will find a special deal on one hot item every day starting from November 2 untill December 24. Black Friday and Cyber Monday deals will be offered across multiple days. Beyond+ loyalty program members will receive a special bonus during Black Friday week. Black Friday and Cyber Monday deals will be offered across multiple days. 68 Aldi 7/23/2021 Aldi is closing its stores on Thanksgiving Day. N/A 69 Costco 7/15/2021 Costco will close its stores on Thanksgiving Day. Its Black Friday sales will begin online on November 25 and in-store on November 26 and will run until November 29. Closing stores on Thanksgiving Day but will have deals for the whole month of November Pre-Black Friday sale: November 5–19 Online and warehouse savings:November 20–30 Online savings during Thanksgiving November 26 73 Foot Locker 6/15/2021 Foot Locker is closing its stores for Thanksgiving Day. N/A 74 Boscov’s 6/10/2021 Boscov's will close its stores on Thanksgiving Day. N/A 75 Dick’s Sporting Goods 2/4/2021 Dick's Sporting Goods is closing its stores on Thanksgiving Day. The retailer announced its pre-Black Friday deals on November 4. Closing stores on Thanksgiving Day. The retailer is offering Black Friday promotions over 10 days instead of only one day; promotions begin on November 18, both in stores and online, and will run up to November 28. 76 Target 1/13/2021 Target is closing its stores for Thanksgiving Day. Its Black Friday sales began on October 31 and run until the end of November. A week-long sale focus is announced every Sunday. Closing stores on Thanksgiving Day. Black Friday deals to be offered throughout November as well as an extended price match guarantee. Target Deal Days are on October 13–14. Customers can check if there is a line at their store and reserve a spot on (Target.com/line). The retailer has also doubled the number of Drive Up spots as well as its curbside pick-up services. 78 Brookfield Property N/A Brookfield Property Partners traditionally stays open on Thanksgiving Day but has not given an update for this year. N/A 79 CVS Health N/A The company traditionally stays open on Thanksgiving Day and has not given an update about this year. N/A 80 Dollar General N/A Dollar General is traditionally open on Thanksgiving Day and has not given an update about this year. The company has not provided an update on Black Friday sales. N/A 81 Dollar Tree N/A Dollar Tree is traditionally open on Thanksgiving Day and has not given an update about this year. The company has not provided an update on Black Friday sales. N/A 82 Grocery Outlet N/A The company traditionally stays open on Thanksgiving Day but has not given an update for this year. It has not yet provided details on Black Friday sales. N/A 83 Kroger N/A Kroger traditionally keeps its stores open on Thanksgiving Day and has not provided an update for this year. The company has not yet released details of Black Friday sales. N/A 84 Macerich Company N/A Macerich Company is traditionally open on Thanksgiving Day and has not given an update about this year. It has not yet released details of Black Friday sales. Closing stores on Thanksgiving Day. Thanksgiving Day Parade will be a television-only event. Holiday deals will be announced earlier this year. Early Black Friday sales is from November 6–9. Black Friday specials will run from November 24 until November 28 in stores, online and via the Macy's app. Throughout the holiday season, curbside pick-up and same-day delivery will be offered via DoorDash and to prevent possible crowds, stores will have occupancy checks. 86 Mall of America N/A Mall of America is closing its stores for Thanksgiving Day. N/A 87 The Gap N/A Gap opened its stores on Thanksgiving Day last year with limited opening hours. It has not provided an update for this year or given details of Black Friday sales. N/A 88 Victoria's Secret N/A Victoria's Secret opened its stores on Thanksgiving Day last year with limited opening hours. It has not given an update about this year or about Black Friday sales. N/A 89 Walgreens 18/11/2021 Walgreens will be open on Thanksgiving Day from 9 a.m.– 6 p.m. N/A N/A: Data not available US Retail Holiday Hiring wdt_ID Company 2013 2014 2015 2016 2017 2018 2019 2020 2021 1 1-800-Flowers N/A N/A N/A N/A 8,000 8,000 8,000 10,000 10,000 2 Amazon 70,000 80,000 100,000 120,000 120,000 100,000 200,000 100,000 150,000 3 Dick's Sporting Goods N/A N/A N/A N/A N/A 5,000 8,000 9,000 10,000 4 Dollar Tree N/A N/A N/A N/A N/A 25,000 25,000 25,000 35,000 5 Fanatics 800 1,000 800 1,500 2,000 2,500 2,000 2,000 N/A 6 Gap N/A 63,000 N/A N/A N/A 65,000 5,000 10,000 N/A 7 Hy-Vee N/A N/A N/A N/A N/A N/A N/A 10,000 N/A 8 JCPenney 35,000 35,000 30,000 40,000 40,000 39,000 37,000 1,700 N/A 9 Kohl's 53,000 76,970 79,160 69,000 N/A 90,000 90,000 N/A 90,000 10 Kroger N/A N/A 1,500 N/A 14,000 10,000 500 N/A 20,000 11 L Brands N/A 2,200 N/A 4,000 4,000 4,000 2,000 4,000 N/A 12 Lowe's N/A N/A N/A N/A N/A N/A N/A 20,000 N/A 13 Macy's 83,000 86,000 85,000 83,000 87,000 80,000 80,000 37,974 76,000 14 Michaels Stores N/A N/A N/A N/A 15,000 15,000 15,000 16,000 20,000 15 Nordstorm N/A N/A 11,800 11,400 13,650 24,000 N/A 22,000 28,600 16 Stop & Shop N/A N/A N/A N/A N/A N/A N/A 500 N/A 17 Target 70,000 70,000 70,000 77,500 100,000 120,000 133,000 133,000 100,000 18 Walmart 55,000 60,000 60,000 N/A N/A N/A N/A 20,000 170,000 19 Williams-Sonoma N/A N/A N/A 2,000 2,000 1,600 2,200 3,000 7,000 20 Aldi N/A N/A N/A N/A N/A N/A N/A N/A 20,000 21 Ollie’s Bargain Outlet N/A N/A N/A N/A N/A N/A N/A N/A 3,000 22 Logistics companies: 23 DHL N/A N/A N/A N/A N/A N/A N/A N/A 2,800 24 FedEx 40,000 50,000 55,000 50,000 50,000 55,000 55,000 70,000 90,000 25 Radial N/A N/A N/A 20,000 23,000 20,000 21,000 25,000 27,000 26 UPS 55,000 95,000 95,000 95,000 95,000 100,000 100,000 100,000 100,000 27 USPS 85,000 N/A 29,000 37,500 N/A 500 N/A 3,300 40,000 28 XPO N/A N/A N/A 5,000 6,000 8,000 20,000 25,000 N/A 29 Grand Total 546,800 619,170 617,260 615,900 579,650 772,600 803,700 647,474 999,400 Hiring numbers for Nordstrom include US and Canada N/A: Data not available Source: Company reports/Coresight Research How Much Consumers Will Spend: Survey Findings This chart shows US consumers’ expectations for spending on the 2021 holiday season, relative to 2020. We asked respondents to think about their total holiday spending, including on services such as dining out and travel. Base: US respondents aged 18+ Source: Coresight Research What Product Categories Consumers Will Buy: Survey FindingsMore vs LessSpending MoreSpending LessMore vs Less This chart shows selected product categories on which consumers from our most recent survey expect to spend less/more this season than in 2020. Respondents could select multiple options Base: US respondents aged 18+ who expect to spend on the holiday season, surveyed on November 15, 2021 Source: Coresight Research Spending More This chart compared changes in consumer expectations regarding selected product categories on which consumers expect to spend more this season than in 2020. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research Spending Less This chart shows which categories consumers expect to spend less on than in 2020 Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research How and When Consumers Will Shop: Survey FindingsHow Consumers Will ShopWhen Consumers Will ShopHow Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on how they will shop for holiday 2021 Base: US respondents aged 18+ who expect to spend on the holiday season Source: Coresight Research When Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on when they will shop for the 2021 holiday season. Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
