Coresight Research’s US Holiday Retail 2021 Databank brings together a range of retail metrics on the 2021 holiday season—which includes Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah and other winter holidays. The databank covers the following: US retail holiday hiring: Historical and current-year announced hiring plans by major US retailers and logistics firms. How much consumers will spend: How US consumers expect their holiday spending to change, year over year, from monthly Coresight Research surveys. What product categories consumers will buy: How consumers will spend on various categories during the holidays compared to last year, from monthly Coresight Research surveys. How and when consumers will shop: —Consumers’ expectations on a number of shopping themes, from Black Friday and Cyber Monday to switching spending to e-commerce. Click here to read all of Coresight Research’s reports on US holiday retail. US Retail Holiday Hiring wdt_ID Company 2013 2014 2015 2016 2017 2018 2019 2020 2021 1 1-800-Flowers N/A N/A N/A N/A 8,000 8,000 8,000 10,000 10,000 2 Amazon 70,000 80,000 100,000 120,000 120,000 100,000 200,000 100,000 150,000 3 Dick's Sporting Goods N/A N/A N/A N/A N/A 5,000 8,000 9,000 10,000 4 Dollar Tree N/A N/A N/A N/A N/A 25,000 25,000 25,000 35,000 5 Fanatics 800 1,000 800 1,500 2,000 2,500 2,000 2,000 N/A 6 Gap N/A 63,000 N/A N/A N/A 65,000 5,000 10,000 N/A 7 Hy-Vee N/A N/A N/A N/A N/A N/A N/A 10,000 N/A 8 JCPenney 35,000 35,000 30,000 40,000 40,000 39,000 37,000 1,700 N/A 9 Kohl's 53,000 76,970 79,160 69,000 N/A 90,000 90,000 N/A 90,000 10 Kroger N/A N/A 1,500 N/A 14,000 10,000 500 N/A 20,000 Hiring numbers for Nordstrom include US and Canada N/A: Data not available Source: Company reports/Coresight Research How Much Consumers Will Spend: Survey Findings This chart shows US consumers’ expectations for spending on the 2021 holiday season, relative to 2020. We asked respondents to think about their total holiday spending, including on services such as dining out and travel. Base: US respondents aged 18+ Source: Coresight Research What Product Categories Consumers Will Buy: Survey FindingsMore vs LessSpending MoreSpending LessMore vs Less This chart shows selected product categories on which consumers from our most recent survey expect to spend less/more this season than in 2020. Respondents could select multiple options Base: US respondents aged 18+ who expect to spend on the holiday season, surveyed on October 11, 2021 Source: Coresight Research Spending More This chart compared changes in consumer expectations regarding selected product categories on which consumers expect to spend more this season than in 2020. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research Spending Less This chart shows which categories consumers expect to spend less on than in 2020 Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research How and When Consumers Will Shop: Survey FindingsHow Consumers Will ShopWhen Consumers Will ShopHow Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on how they will shop for holiday 2021 Base: US respondents aged 18+ who expect to spend on the holiday season Source: Coresight Research When Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on when they will shop for the 2021 holiday season. Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
