Deep Dive 16 minutes PremiumInfluencer Marketing in Luxury: Video-First and Virtual Coresight Research July 19, 2022 What's InsideTraditional marketing campaigns appear to be ceding relevance as social media’s reach and that of influencers becomes increasingly ubiquitous. We discuss how luxury brands can use influencers to drive sales, what younger consumer audiences seek and the future of luxury influencer marketing. For more on the luxury retail, read our Market Outlooks on the US, Asia and Europe. Learn about consumer perceptions of influencers in our 2022 US survey on social commerce. Contents (Click to navigate) Introduction What’s the Story? Why It Matters The Role of Luxury Influencers: Coresight Research Analysis Luxury Consumers Seek Insights from Influencers Before They Buy Celebrities Are the Primary Type of Influencer Consumers Follow “Genuinfluencers” Appear Integral To Pursuing Sustainability Goals Virtual Influencers May Be the Future of the Influencer Industry Video Content and Powerful Visuals Are Important Drivers of Luxury Sales Luxury Brands Should Utilize Video-Led Platforms To Tap Younger Shoppers Retail Innovators What We Think This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Innovator Profile: Inoqo Drives Transparency Around Sustainability in Grocery RetailFewer Consumers Adjust Shopping Behavior To Cope with Inflation: US Consumer Survey Insights 2023, Week 37Shoptalk Europe 2023 Day One: Identifying Real Value in Sustainability, Generative AI and DataSurprisingly Muted Fourth of July Build-Up: US Consumer Tracker 2023, Week 28