Influencer Marketing in Luxury: Video-First and Virtual

What's Inside

Traditional marketing campaigns appear to be ceding relevance as social media’s reach and that of influencers becomes increasingly ubiquitous.

We discuss how luxury brands can use influencers to drive sales, what younger consumer audiences seek and the future of luxury influencer marketing.

• For more on the luxury retail, read our Market Outlooks on the US, Asia and Europe.
• Learn about consumer perceptions of influencers in our 2022 US survey on social commerce.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

The Role of Luxury Influencers: Coresight Research Analysis

1. Luxury Consumers Seek Insights from Influencers Before They Buy
2. Celebrities Are the Primary Type of Influencer Consumers Follow
3. “Genuinfluencers” Appear Integral To Pursuing Sustainability Goals
4. Virtual Influencers May Be the Future of the Influencer Industry
5. Video Content and Powerful Visuals Are Important Drivers of Luxury Sales
6. Luxury Brands Should Utilize Video-Led Platforms To Tap Younger Shoppers

Retail Innovators

What We Think