Insight Report 5 minutes PremiumInnovator Profile: SegmentStream Solves the Conversion Attribution Challenge for Marketers Manik Bhatia, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research April 27, 2023 What's InsideCoresight Research is a research partner of Shoptalk Europe 2023. On May 9, 2023, Deborah Weinswig, CEO and Founder of Coresight Research, will emcee and feature on the judging panel of the event’s Startup Pitch competition. In advance of the Startup Pitch, we are profiling the participating innovators. In this report, we present SegmentStream, a conversion modeling platform that helps brand advertisers solve the attribution challenge and understand how ads are performing across different digital channels. This report forms part of our Innovator Profile series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain. Other relevant research: Don’t miss all our coverage of Shoptalk Europe 2023, including more Innovator Profiles plus previews, daily insights and a wrap-up of the event. More Innovator Research from Coresight Research All Coresight Research coverage of digital commerce and retail technology This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Data Dive: UK Retail Sales Outlook 2023Retail Around the World: Coresight Research Observations, March 2023Data Dive: What US, European and Australian Retailers Are Saying on CapexPlaybook: Six Quick Wins in Generative AI
