Insight Report 11 minutes PremiumLivestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes Coresight Research August 17, 2022 What's InsideWe present recent developments and notable trends in the global livestreaming space—upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally. This report includes highlights from social media platforms Flip, Instagram and YouTube, as well as retail companies including Jet Commerce, Galaxy, Verishop and Walmart. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series. Click here to read more Coresight Research coverage of livestreaming e-commerce. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: New Sustainability Requirements in Europe—Dragging the Rest of the World Forward?Shoptalk Europe 2023 Day Three: Retail Media and Technology Take Center StageUS Apparel and Beauty Spending Tracker, November 2023: Holiday Fuels Accelerated Clothing and Footwear SpendingSurprisingly Muted Fourth of July Build-Up: US Consumer Tracker 2023, Week 28