Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes

What's Inside

We present recent developments and notable trends in the global livestreaming space—upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations.

We offer examples of recent livestreaming events from retail companies globally.

This report includes highlights from social media platforms Flip, Instagram and YouTube, as well as retail companies including Jet Commerce, Galaxy, Verishop and Walmart.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors.

• Read the previous report in the series.

Click here to read more Coresight Research coverage of livestreaming e-commerce.