Insight Report 11 minutes PremiumLivestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes Coresight Research August 17, 2022 What's InsideWe present recent developments and notable trends in the global livestreaming space—upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally. This report includes highlights from social media platforms Flip, Instagram and YouTube, as well as retail companies including Jet Commerce, Galaxy, Verishop and Walmart. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series. Click here to read more Coresight Research coverage of livestreaming e-commerce. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Shoptalk 2023 Day Three: Web3—Spurring Change Across the Retail ChainRetail Around the World: Coresight Research Observations, 2Q23US Online Grocery Survey 2023: Insights into Shopper Behaviors, Quick Commerce and Meal KitsRetail-Related Activities Increase: China Consumer Tracker