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Event Coverage 6 minutes Premium

MarketingPulse and EtailingPulse 2022: Entering the Metaverse, Understanding Chinese Consumers and Harnessing Influencers


What's Inside

Coresight Research attended MarketingPulse and EtailingPulse 2022, a virtual forum held on March 16–17, 2022. The event brought together more than 60 marketing executives, brand representatives, advertising elites and e-commerce experts globally.

We present our key insights on the latest global trends in marketing and e-commerce, with a focus on the following:

  • Retailers’ approaches to entering the metaverse
  • New consumer behavior in China
  • Strategies for deploying influencers

Read more about the intersection of retail and the metaverse in our new Metaverse Latest series.

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