MarketingPulse and EtailingPulse 2022: Entering the Metaverse, Understanding Chinese Consumers and Harnessing Influencers

What's Inside

Coresight Research attended MarketingPulse and EtailingPulse 2022, a virtual forum held on March 16–17, 2022. The event brought together more than 60 marketing executives, brand representatives, advertising elites and e-commerce experts globally.

We present our key insights on the latest global trends in marketing and e-commerce, with a focus on the following:

• Retailers’ approaches to entering the metaverse
• New consumer behavior in China
• Strategies for deploying influencers

Read more about the intersection of retail and the metaverse in our new Metaverse Latest series.