China Market Entry

The pace and scale of China’s retail development present vast opportunities for Western companies. China’s shopping holidays such as Singles’ Day dwarf their Western equivalents such as Black Friday. But opportunity comes with challenges: China’s consumers have unique tastes and while they desire imported products, they also expect localization.

Coresight Research has deep expertise in China and can help you create an effective market entry strategy, navigating the pitfalls so you can maximize the opportunity. Start by checking out our market guides to better understand how your company can succeed in China.