Amazon’s Prime Day Coresight Research reports provide complete coverage of Prime Day, Amazon’s flagship annual shopping event. Amazon launched Prime Day in 2015, and Coresight Research has covered the event each year as it has grown into a multibillion-dollar global shopping event. Since 2015, Amazon has extended Prime Day’s reach to multiple countries and expanded the event incrementally from an initial 24 hours to 96 hours in 2025. 2025 Insight Report | July 15, 2025Amazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data Insights PremiumInsight Report | July 8, 2025Amazon Prime Day 2025 Evolves into a Retail Ecosystem: Five Insights on a Transforming Midyear Sales Season PremiumDeep Dive | July 8, 2025Seasonal Shopping, 3Q25—Expectations for the Fourth of July, Labor Day, Amazon Prime Day: US Consumer Survey Insights Extra Databank MembersInsight Report | July 4, 2025Amazon Prime Day India 2025: Preview—Capitalizing on E-Commerce Momentum; Unlocking Small-Town Potential Through Speed and Value PremiumInsight Report | June 17, 2025Amazon Prime Day 2025: Preview—Five Essential Insights on Consumers’ Shopping Plans Premium 2024 Insight Report | October 16, 2024Holiday 2024: Amazon Prime Big Deal Days and Competitor Promotions—First Thoughts on Holiday Implications PremiumInsight Report | July 31, 2024Amazon Prime Day India 2024: Wrap-Up—Flagship Event Delivers Record Member Engagement PremiumInsight Report | July 29, 2024Amazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience PremiumInsight Report | July 19, 2024Amazon Prime Day 2024 Insights: Travel, Food, Early Deals, Livestreaming—This Year’s Sales Boosters PremiumInsight Report | July 8, 2024Amazon Prime Day India 2024: Preview—Setting Up for Success with Fast Fulfillment and Affordable Access PremiumDeep Dive | July 3, 2024Seasonal Shopping, 3Q24—Expectations for Paris Summer Olympics and More: US Consumer Survey Insights Extra Databank MembersInsight Report | June 25, 2024Amazon Prime Day 2024: Preview—Five Key Insights Premium 2023 Analyst Corner | July 30, 2023Weinswig’s Weekly: Amazon Moves About $10 Billion Worth of Goods This Prime DayRegister for Free AccessInsight Report | July 26, 2023Amazon Prime Day 2023: Small Businesses and Livestreaming Underpin the ~$10 Billion Shopping Festival PremiumInsight Report | July 26, 2023Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge PremiumInsight Report | July 14, 2023Amazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other Challenges PremiumInsight Report | July 6, 2023Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification PremiumInsight Report | June 30, 2023Amazon Prime Day 2023: Preview—Five Key Insights Premium 2022 Insight Report | August 2, 2022Amazon Prime Day India 2022: Wrap-Up—Event Showcases Consumers’ Willingness To Spend PremiumInsight Report | July 19, 2022Amazon Prime Day 2022: Inflation-Impacted Trends in Amazon’s c.$9 Billion Shopping Festival PremiumInsight Report | July 18, 2022Amazon Prime Day India 2022: Preview—Key Insights into Popular Products, Participation, Promotions and More PremiumInsight Report | July 13, 2022Amazon Prime Day 2022 Insights: Amazon Limits Its Ambitions in Testing Times PremiumInsight Report | June 30, 2022Amazon Prime Day 2022: Preview—Five Key Insights Premium 2021 Insight Report | August 4, 2021Insights from Amazon’s India Prime Day 2021: A Road to Redemption for Small-Scale Physical Retailers PremiumInsight Report | June 18, 2021Amazon Prime Day 2021: Preview—Five Key Insights PremiumInsight Report | June 4, 2021US Consumer Tracker: Consumers’ Shopping Plans for Amazon Prime Day 2021 (Select Findings) Databank MembersDeep Dive | May 31, 2021US Consumer Tracker: Consumers’ Shopping Plans for Amazon Prime Day 2021 Databank Members 2020 Insight Report | October 23, 2020Amazon Prime Day 2020: Exclusive Pricing Data Reveal Depth and Breadth of Promotions PremiumInfographic | October 22, 2020Amazon Prime Day 2020: Exclusive Pricing Data Reveal Depth and Breadth of Promotions—InfographicFree ReportFlash Report | October 16, 2020Amazon Prime Day 2020: Implied GMV of Around $6 Billion as Third-Party Sales Jump 60%Register for Free AccessInsight Report | October 15, 2020Insights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping PremiumFlash Report | September 23, 2020Amazon Prime Day 2020 Reportedly To Take Place on October 13: Five PredictionsRegister for Free AccessInsight Report | August 12, 2020Insights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets PremiumInsight Report | July 16, 2020Amazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending Premium 2019 Insight Report | August 5, 2019Prime Day 2019: Exclusive Data Reveals Amazon.com Pricing Insights PremiumFlash Report | July 17, 2019Prime Day 2019: Bigger Than Black Friday and Cyber Monday CombinedRegister for Free AccessInsight Report | July 16, 2019Amazon Prime Day 2019 Insights: US PremiumInsight Report | July 16, 2019Amazon Prime Day 2019 Insights: Europe PremiumInsight Report | July 16, 2019Amazon Prime Day 2019 Insights: India PremiumFlash Report | July 15, 2019Amazon Prime Day 2019 – Live CoverageRegister for Free AccessInsight Report | July 11, 2019Amazon Prime Day 2019 Preview PremiumFlash Report | June 26, 2019Amazon Announces a 48-Hour Prime Day for 2019Register for Free Access 2018 Insight Report | July 19, 2018Amazon Prime Day 2018 Wrap-Up: Amazon Announces Another Record Day but Remains Vague on Revenue Figures PremiumInsight Report | July 17, 2018Amazon Kicks Off the First Half Day of 2018 Prime Day in the US and Europe PremiumInsight Report | June 4, 2018Amazon Prime Day 2018 Preview: Echo Devices and Private-Label Products Look Set to Take Center Stage Premium 2017 Flash Report | July 13, 2017Amazon Announces a Record Third Annual Prime DayRegister for Free AccessInsight Report | July 11, 2017Amazon Prime Day 2017: A Private-Label Push in Fashion and Grocery, and Launching in India, Too Premium 2016 Flash Report | July 13, 2016AMAZON PRIME DAY 2016 WRAP-UPRegister for Free AccessFlash Report | July 12, 2016Amazon Prime Day: A Mixed Response in 2016Register for Free AccessInsight Report | July 11, 2016Amazon (AMZN) Prime Day 2016 Preview Premium 2015 Insight Report | July 20, 2015Amazon Prime Day Report #4: Moment of the truth… recap PremiumInsight Report | July 15, 2015Amazon Prime Day Report #3: AS THE DAY comes to the end… PremiumInsight Report | July 15, 2015Amazon Prime Day Report #2: AS THE DAY GOES ON… PremiumInsight Report | July 14, 2015Amazon Prime Day Preview PremiumFlash Report | July 7, 2015Amazon Prime DayRegister for Free Access
