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Insight Report

Amazon Prime Day 2019 Insights: India

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Coresight Research

Key Points

This year, Amazon ran its annual shopping event over two days, July 15 and 16. Key insights from India include:

  • Deals on electronics and appliances featured prominently across the Amazon India site, including steep discounts on private-label and famous-brand digital devices.
  • Amazon included a How to Shop Prime Day guide on the home page to help shoppers navigate deals and new users become Prime members.
  • Indian shoppers flocked to social media to express their opinions on Prime Day, with some noting better prices from competing retailers.

Coresight has been covering Amazon Prime Day since it was launched in 2015.  Click here here to access our additional reports about 2019 and prior years.

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