Amazon Prime Day 2019 Insights: India
This year, Amazon ran its annual shopping event over two days, July 15 and 16. Key insights from India include:
- Deals on electronics and appliances featured prominently across the Amazon India site, including steep discounts on private-label and famous-brand digital devices.
- Amazon included a How to Shop Prime Day guide on the home page to help shoppers navigate deals and new users become Prime members.
- Indian shoppers flocked to social media to express their opinions on Prime Day, with some noting better prices from competing retailers.