Insight Report 9 minutes PremiumAmazon Prime Day 2018 Preview: Echo Devices and Private-Label Products Look Set to Take Center Stage Coresight Research June 4, 2018 Executive SummaryAmazon Prime Day 2018 will start on July 16, 2018. This year, the company has announced a bigger-than-ever promotional event, which will see more deals and more products on offer for a longer period of time. Amazon is planning to make Prime Day 2018 the biggest sales event in its history by offering more deals on more products and new ways to access the promotions. We expect Amazon to focus this year’s promotions on its own devices—in particular its smart assistant Echo product line—and its private labels in categories such as apparel. We estimate that Amazon will generate around $3.4 billion in sales worldwide during this year’s event, compared to an estimated $2.4 billion last year. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Countdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping FestivalJuly 2023 US Retail Sales: Resilient Consumers and Nonstore Retailers Fuel Retail Sales GrowthUS Grocery—Retail 2024 Sector Outlook: Growth To Soften Amid Declining InflationChina Consumer Tracker: Consumer Confidence Declines
