What's Inside

Amazon announced on June 17, 2025, that this year’s Prime Day shopping festival will be held during July 8–11, 2025, across 20 global markets.

This report details five essential insights for retailers to know ahead of Amazon Prime Day 2025, with a focus on the US.

Uncover:

• How consumer interest in Prime Day in recent years compares with actual conversion, and what can brands do to drive sales during the 2025 event
• Which product categories are set to dominate this year’s event
• What role seasonal demand plays
• How Prime membership levels and delivery infrastructure influence Prime Day’s reach and retailer participation

Data in this research report include proprietary US consumer survey data on:

• Intent to shop versus actual conversion rates, 2023–2025
• Category-level shopper intent for 2025 vs. 2024
• Expectations to purchase summer-related and BTS (back-to-school) products during Prime Day
• Prime membership access levels

Companies mentioned in this report include: Amazon, Target, Walmart, Whole Foods Market

Other relevant research:

• All our coverage of Amazon’s Prime Day
• Retailer Dashboard: Amazon
• Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into Buyers
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.
• More reports on e-commerce and festivals/holidays