Insight ReportAmazon Prime Day 2025 Evolves into a Retail Ecosystem: Five Insights on a Transforming Midyear Sales Season Anand Kumar, Associate Director of Retail Research July 8, 2025 Reasons to ReadIn our latest coverage of Amazon’s Prime Day 2025 and competing events, uncover: How membership tiers are playing a role across a number of summer shopping events How retailers are battling for share in the festivalizing of summer retail Why July 2025 promotional events are playing into how consumers want to shop How retail media dovetails with promotional events How summer shopping events can impact returns Companies mentioned in this report include: Amazon, Best Buy, Target, TikTok, Walmart Other relevant research: All our coverage of Amazon’s Prime Day Retailer Dashboard: Amazon Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into Buyers The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. More reports on e-commerce and festivals/holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Evaluating Ulta Beauty’s Marketplace Launch as a Strategic Response, with Madhav PitaliyaRolling Metric Continues Upward Trend: Weekly US Consumer Sentiment, Week 30, 2025—InfographicThe CORE Framework for Artificial Intelligence in RetailChina’s 6.18 Shopping Festival 2025: Promotion Rules Simplified, Extended Festival Duration and Governmental Strategies
