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Insights from Amazon’s India Prime Day 2021: A Road to Redemption for Small-Scale Physical Retailers

Coresight Research

What's Inside

Amazon India held its fifth annual Prime Day shopping festival on July 26–27, 2021. We present insights from the event, covering Amazon’s preparations for the event, sales results and notable deals and discounts.

Click here to read more about Amazon’s Prime Day in 2021 and previous years.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Insights from Amazon’s India Prime Day 2021: In Detail

Amazon’s Preparations for India Prime Day 2021

Highlights from Amazon’s India Prime Day 2021

The Comeback of Shein to India Through Amazon’s Prime Day

Shoppers Grumble About Price Discrepancies, Order Cancellations, Payment Failures, Delivery and Other Technical Issues

Amazon Praised for Some of Its Deals

What We Think


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