Insight Report 6 minutes PremiumPrime Day 2019: Exclusive Data Reveals Amazon.com Pricing Insights Coresight Research August 5, 2019 Executive SummaryUsing a proprietary data set on prices in four categories on Amazon’s US site, we analyze the level and distribution of discounts on Amazon.com during Prime Day 2019, which spanned July 15 and 16. Our data set, collated with competitive intelligence provider DataWeave, focuses on electronics, health and beauty, men’s fashion and women’s fashion. We also offer some comparisons to apparel discounts at Target and Walmart during the Prime Day period. Women’s fashion had the highest average Prime Day discount on Amazon.com, with double-digit percentage price cuts across the two days of the event. Men’s fashion had the highest percentage of goods on sale, with around 30% of tracked listings reduced in price. Prime Day did not see universal price cuts: a meaningful proportion of the listings tracked on Amazon.com climbed in price during the event. Target offered an average of 26.5% in additional discounts and Walmart an average of 16.6% additional discounts in the fashion category during the Prime Day period. Coresight has been covering Amazon Prime Day since it was launched in 2015. Click here here to access our additional reports about 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Revolutionize Your Product Launch Strategy: Leveraging Generative AI Applications for Enhanced Speed and ProfitabilityWeekly US and UK Store Openings and Closures Tracker 2023, Week 46: Avon Calling!US Sportswear Retail: Multibrand Retailers Confront DTC ThreatsMarket Outlook: UK Grocery—Inflation Drives Value Growth Amidst Volume Decline