Insight Report 6 minutes PremiumPrime Day 2019: Exclusive Data Reveals Amazon.com Pricing Insights Coresight Research August 5, 2019 Executive SummaryUsing a proprietary data set on prices in four categories on Amazon’s US site, we analyze the level and distribution of discounts on Amazon.com during Prime Day 2019, which spanned July 15 and 16. Our data set, collated with competitive intelligence provider DataWeave, focuses on electronics, health and beauty, men’s fashion and women’s fashion. We also offer some comparisons to apparel discounts at Target and Walmart during the Prime Day period. Women’s fashion had the highest average Prime Day discount on Amazon.com, with double-digit percentage price cuts across the two days of the event. Men’s fashion had the highest percentage of goods on sale, with around 30% of tracked listings reduced in price. Prime Day did not see universal price cuts: a meaningful proportion of the listings tracked on Amazon.com climbed in price during the event. Target offered an average of 26.5% in additional discounts and Walmart an average of 16.6% additional discounts in the fashion category during the Prime Day period. Coresight has been covering Amazon Prime Day since it was launched in 2015. Click here here to access our additional reports about 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This WeekThree Data Points We’re Watching This WeekChina Consumer Tracker: Consumer Sentiment Continues To FluctuateShoptalk Europe 2023 Startup Pitch—All You Need To Know