Amazon Prime Day: A Mixed Response in 2016

Executive Summary

• Fung Global Retail & Technology began covering the second annual Amazon Prime Day starting at its launch at midnight Pacific Time (PT) today.
• The response to this year’s deals appears initially to be mixed. Lackluster early traffic estimates in the US and the UK have been offset by a strong tailwind of 43% estimated growth in Prime membership year over year.
• Fung Global Retail & Technology is maintaining its daily sales estimate of $525 million, up 26% from last year’s $415 million estimate, owing to increased awareness of the event this year and the strong estimated growth in Prime membership year over year.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here.