Insight ReportAmazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending Coresight Research July 16, 2020 Reasons to ReadAmazon is seemingly postponing its Prime Day shopping holiday this year, from July to the fall. We present our expectations for the 2020 event and the impact of its postponement on the back-to-school and holiday shopping seasons, based on a proprietary survey of US consumers. This report also includes the following key content: The features and challenges of Prime Day over the years, and highlights from the 2019 event Our estimates for sales by Amazon on past Prime Days and our estimate for 2020 Our Prime Day 2020 outlook—considering three potential tailwinds Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. And click here to read all of Coresight Research’s coverage of US holiday retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived ValuesWeekly US Store Openings and Closures Tracker 2025, Week 16: 7-Eleven To Close 300+ Stores; Plus Updates on Drugstore ClosuresEarnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most SectorsThree Data Points We’re Watching This Week, Week 8
