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Amazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending

Coresight Research

What's Inside

Amazon is seemingly postponing its Prime Day shopping holiday this year, from July to the fall. We present our expectations for the 2020 event and the impact of its postponement on the back-to-school and holiday shopping seasons, based on a proprietary survey of US consumers.

This report also includes the following key content:

  • The features and challenges of Prime Day over the years, and highlights from the 2019 event
  • Our estimates for sales by Amazon on past Prime Days and our estimate for 2020
  • Our Prime Day 2020 outlook—considering three potential tailwinds

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. And click here to read all of Coresight Research’s coverage of US holiday retail.


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