Reasons to Read

Understand why NIKE’s S&P 100 exit is only a symptom of deeper challenges facing the brand, from China weakness and US competition to strategic missteps.

Read this report to discover answer to these questions:

• Why is NIKE leaving the S&P 100, and what does the exit actually represent?
• How deep is NIKE’s structural problem in China and can its new distribution overhaul fix it?
• How are HOKA, On and New Balance eroding NIKE’s US market share?
• What does Coresight Research think this means for NIKE’s path forward?

Companies mentioned in this report include: NIKE, Adidas, Anta Sports, Li-Ning, Deckers Outdoor Corporation/HOKA, On Holding, New Balance, Skechers, Under Armour, Dell Technologies, Palo Alto Networks, Arista Networks and SanDisk.

Data in this research report include: NIKE US revenue, market share and operating margin, 2021–2025; NIKE Greater China revenue; Coresight Research proprietary survey data on NIKE shopper penetration.

Other relevant research:  

• Market Navigator: US Apparel and Footwear—Solid Spending Growth, Shifting Share and Uneven Execution
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.