Insight ReportAmazon Prime Day 2022: Preview—Five Key Insights Coresight Research June 30, 2022 Reasons to ReadAmazon will host its annual Prime Day event for Western markets on July 12–13, 2022. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Prime membership rates The heightened competition that Prime Day will face from other retailers’ sales events Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, May 2025: Rite Aid Takes Total Closed Retail Space to Over 110 Million Square FeetEarnings Insights 1Q25, Week 1: Mixed Results from LVMH, Nestlé, P&G and Others Amid Heightened Tariff Concerns—InfographicEarnings Insights 1Q25, Week 7: Dollar Stores See Growth Amid Tariff Pressures—InfographicMixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey Insights