Insight Report 10 minutes PremiumAmazon Prime Day 2022: Preview—Five Key Insights Coresight Research June 30, 2022 What's InsideAmazon will host its annual Prime Day event for Western markets on July 12–13, 2022. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Prime membership rates The heightened competition that Prime Day will face from other retailers’ sales events Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Macy’s $5.8 Billion Buyout Bid: A Symphony of Risk and OpportunityEconomic and Financial Sentiment Hit Six-Month High: China Consumer Survey InsightsTackling Theft, Standardizing RMNs and More: Tech Insights from Retail Innovation Conference & Expo 2024Generative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in China