Insight Report 10 minutes PremiumAmazon Prime Day 2022: Preview—Five Key Insights Coresight Research June 30, 2022 What's InsideAmazon will host its annual Prime Day event for Western markets on July 12–13, 2022. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Prime membership rates The heightened competition that Prime Day will face from other retailers’ sales events Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Generative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in ChinaRetail Around the World: Coresight Research Observations, December 2022China Consumer Tracker: Avoidance Falls Across the BoardUS Consumer Tracker Extra: Seasonal Shopping, 2Q23—Easter, Mother’s Day, Father’s Day and Holiday 2023
