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Amazon Prime Day 2023: Preview—Five Key Insights

What's Inside

Amazon’s Prime Day will be held on July 11–12 this year in major countries where Prime services are available (except India).

We present five key insights into Prime Day 2023 ahead of the event.

Data in this research report include:

  • A comparison of Prime Day 2023 metrics over the past three years
  • Proprietary US consumer survey findings—categories that Prime Day shoppers will shop, popular retailers for the back-to-school season, Prime membership rates

Other relevant research:

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