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Amazon Prime Day 2020: Implied GMV of Around $6 Billion as Third-Party Sales Jump 60%

What's Inside

We discuss the metrics that Amazon released for Prime Day 2020, following the October 13–14 event.

  • Amazon disclosed total sales by third-party sellers and reported very strong growth in third-party sales.
  • From Amazon’s data points, we provide an estimate of Amazon’s total gross merchandise volume (GMV) on Prime Day 2020.
  • Amazon reported top-selling categories for selected countries, including the US, the UK and China.

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years.

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