Insight Report 9 minutes PremiumAmazon Prime Day 2021: Preview—Five Key Insights Coresight Research June 18, 2021 What's InsideAmazon will host its annual Prime Day event for Western markets on June 21–22, 2021. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Advantages of the June timing for Amazon Prime membership rates Support for third-party businesses during Prime Day The competition that Prime Day may face from other retailers’ sales events Read our US Consumer Tracker report for more on US consumers’ Amazon Prime Day shopping plans. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner: The Rise of Grocery Discounters with Sujeet NaikAnalyst Corner: The Cyclical vs. the Structural in UK DIY Retail, with John MercerSingles’ Day Participation Analysis: China Consumer Survey InsightsResearch Preview: Market Navigator—US Department Stores
