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Amazon Prime Day 2021: Preview—Five Key Insights

Coresight Research

What's Inside

Amazon will host its annual Prime Day event for Western markets on June 21–22, 2021. We present five key insights in advance of the event, covering the following:

  1. Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers
  2. Advantages of the June timing for Amazon
  3. Prime membership rates
  4. Support for third-party businesses during Prime Day
  5. The competition that Prime Day may face from other retailers’ sales events

Read our US Consumer Tracker report for more on US consumers’ Amazon Prime Day shopping plans.

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years.

Click here to read all of Coresight Research’s coverage of US holiday retail.

Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations.


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