Insight Report 8 minutes PremiumInsights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets Coresight Research August 12, 2020 What's InsideAmazon’s Prime Day in India took place on August 6–7, 2020. We present key insights from the event across the following key topics: Amazon’s preparations for the event this year, in the context of the Covid-19 pandemic—including remote working, season hiring, increased storage capacity and adjusted delivery services Headline deals across multiple categories Consumer challenges during the event—including inadequate discounts, long wait times and technical issues We discuss how the event in India is a precursor to Amazon’s Prime Day in other markets later in the year, and its implications for brands and retailers. Click here to read further Coresight Research coverage of Amazon Prime Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Apparel and Beauty Spending Tracker, October 2023: Clothing and Footwear Spending Up Low Single-Digits; Beauty Spending Growth Remains ResilientRoblox and Fortnite: Bridges to the Metaverse for Fashion BrandsDollar Stores and Warehouse Clubs Gain from Valentine’s Day: US Consumer Survey InsightsE-Commerce Merchandising: Using CGI and AI To Increase Conversion and Boost Your Bottom Line
