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Insights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets


What's Inside

Amazon’s Prime Day in India took place on August 6–7, 2020. We present key insights from the event across the following key topics:

  • Amazon’s preparations for the event this year, in the context of the Covid-19 pandemic—including remote working, season hiring, increased storage capacity and adjusted delivery services
  • Headline deals across multiple categories
  • Consumer challenges during the event—including inadequate discounts, long wait times and technical issues

We discuss how the event in India is a precursor to Amazon’s Prime Day in other markets later in the year, and its implications for brands and retailers.

Click here to read further Coresight Research coverage of Amazon Prime Day events.

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