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Amazon Announces a 48-Hour Prime Day for 2019

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Coresight Research

Key Points

Amazon has announced the timing of its annual Prime Day, which this year will be a two-day shopping festival starting July 15, just after midnight Pacific Time.

  • The 48-hour Prime Day will be the longest Prime Day sale so far, up from the 36-hour Prime Day in 2018.
  • Prime Day 2019 will feature more than one million deals globally, including what the company says will be “the biggest deals ever” on Amazon Music, Prime Video, and Alexa-enabled devices. Discounts will also be available at Whole Foods Market.
  • Prime members from 18 countries worldwide can participate in the sale, including the United Arab Emirates (new this year).
  • For the first time, members can shop deals from US-based innovators, artisans and entrepreneurs, and entertainment events and celebrity brand collaborations add excitement to the event.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports can be accessed here.

Amazon has announced the timing of its annual Prime Day, which this year will offer deals across two days starting July 15, just after midnight Pacific Time. In 2018, Prime Day lasted 36 hours. The deals will be accessible in 18 countries.

Jeff Wilke, Amazon CEO Worldwide Consumer, said Amazon’s vision is to let Prime Day “be the absolute best time for consumers to enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen.”

Amazon Prime Day 2019 marketing campaign
Amazon Prime Day 2019 marketing campaign
Source: Amazon

 

More than one million deals will be available worldwide, equal to last year. Prime Day will also be in physical stores, with “deep discounts” on selected products at Whole Foods Market. And, Whole Foods will offer an extra 10% off the prices of “hundreds” of products. Special offers will also be available at Amazon Books and Amazon 4-Star locations.  

This Prime Day, Amazon is allowing members to shop from US-based innovators, artisans and entrepreneurs. Last Prime Day, small and medium-sized businesses selling in Amazon’s online stores surpassed $1.5 billion in sales.

Amazon continues to reveal collaborations with actors, musicians, athletes and top brands. For instance, Nickelodeon will launch 24 new JoJo Siwa products to Prime members only. Levi’s has teamed up with Pro Football Player Sterling Shepard and model Chanel Iman Shepard to customize jeans. Amazon Fashion is also working with Hanna Anderson to create organic cotton products for babies and toddlers.

Last year, more customers signed up for Prime membership during the first day of Prime Day than on any previous day in Amazon history, as explained in Coresight Research’s Amazon Prime Day 2018 Wrap-Up. Generating new Prime membership subscriptions is a major objective of Prime Day. Amazon Prime now has approximately 101 million subscribers in the US.

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