Reasons to Read

Discover how retailers, CPG firms and pharmaceutical manufacturers can build a 360-degree “whole health” offering—and how AI can power it.

Read this report to discover answers to these and other questions:

• Which structural trends are supporting a whole health offering, and how do wellness engagement and GLP-1 usage differ by generation?
• What is the product opportunity for retailers to expand assortments around GLP-1, demographic wellness and emerging nutrition categories?
• What is the service opportunity to position pharmacies as wellness partners through test-to-treat, online consultations, subscriptions and quick commerce?
• What is the marketing opportunity to communicate integrated wellness positioning through retail media, personalization and pharma collaboration?
• How can AI support execution across each of the three pillars—from demand forecasting and pharmacy automation to personalized customer engagement?

Companies mentioned in this report include: AG1, Boots, Coaches.com, CVS, DoorDash, Eli Lilly, Elysium Health, Everlywell, FitBudd, Garmin, Goli, GoodRx, GoPuff, Grüns, Hims & Hers, InsideTracker, Instacart, Johnson & Johnson, Kahunas, Kenvue, Life Extension, MiDOViA, Momentous Longevity, Nature Made, Novo Nordisk, OLLY, Oura Health, Pfizer, Procter & Gamble, Ro, Sam’s Club, Sesame, Teladoc, The Vitamin Shoppe, Thorne, Ulta Beauty, Unilever, Vital Proteins, Walmart, Walgreen Co., Whoop.

Data in this report include: US consumer wellness attitudes and spending priorities by generation; GLP-1 usage rates by generation; US GLP-1 user behaviors and priorities; US wellness product and service market sizes and growth rates; services used by drugstore and pharmacy shoppers.