Insight Report 13 minutes PremiumAmazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 6, 2023 What's InsideAmazon India will hold its seventh annual Prime Day shopping festival on July 15–16, 2023. We present five key insights ahead of the event, covering its focus areas, Amazon India’s continued support for SMBs (small and medium-sized businesses), headline discounts and more. Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including in the US and from past years The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals/holidays and India retail This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Amazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose ItFive Ways AI Is Being Used in Apparel and Footwear RetailEarnings Insights 3Q23, Week 5: Burlington and Urban Outfitters Report Solid Results; Kohl’s, Lowe’s and Others See Sales DeclineConsumers Report Strong Financial Health: US Consumer Survey Insights