Insight Report 13 minutes PremiumAmazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Research July 6, 2023 What's InsideAmazon India will hold its seventh annual Prime Day shopping festival on July 15–16, 2023. We present five key insights ahead of the event, covering its focus areas, Amazon India’s continued support for SMBs (small and medium-sized businesses), headline discounts and more. Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including in the US and from past years The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals/holidays and India retail This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Shoptalk Europe 2023 Startup Pitch Competition: Recap—10 Innovators, Two WinnersThe Coresight Research CORE Framework for Generative AI in RetailAmazon Prime Day 2023: Preview—Five Key InsightsCarrefour To Acquire Cora and Match Banners in $1.2 Billion Deal