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Insights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping

What's Inside

Amazon held its sixth annual Prime Day shopping festival in the US on October 13–14, having postponed it from July due to the Covid-19 pandemic. In this report, we present insights from the 48-hour 2020 event, which offered promotions in multiple retail categories—including Amazon devices, electronics and grocery—and saw the e-commerce platform feature livestreaming sessions to promote deals in real time.

We also outline the selected major US retailers that offered deals alongside Amazon’s event this year.

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years.

Click here to read all of Coresight Research’s coverage of US holiday retail.

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