Insight Report 4 minutes PremiumInsights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping Coresight Research October 15, 2020 What's InsideAmazon held its sixth annual Prime Day shopping festival in the US on October 13–14, having postponed it from July due to the Covid-19 pandemic. In this report, we present insights from the 48-hour 2020 event, which offered promotions in multiple retail categories—including Amazon devices, electronics and grocery—and saw the e-commerce platform feature livestreaming sessions to promote deals in real time. We also outline the selected major US retailers that offered deals alongside Amazon’s event this year. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping FestivalEarnings Insights 4Q23, Week 3: Crocs, Herbalife and L’Oréal See Strong Sales Growth; Capri Holdings and Hanesbrands Report Sales DeclinesDecember 2023 US Housing Market Indicators: Positive Shifts To Start the New YearWeekly US and UK Store Openings and Closures Tracker 2023, Week 4: UK Closures Down 29%