Flash Reports 5 minutesRegister for free accessAMAZON PRIME DAY 2016 WRAP-UP Author By Coresight Research July 13, 2016 Key Points Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US. Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content. The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. July 13, 2016 Register for free access Please Log In to read the full report. Not a member? Register for a free user account. Other research you may be interested in: