Executive Summary

• Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US.
• Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content.
• The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here.