Flash Report 5 minutesRegister for Free AccessAMAZON PRIME DAY 2016 WRAP-UP Coresight Research July 13, 2016 Executive Summary Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US. Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content. The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Earnings Insights 4Q24, Week 4: Birkenstock, Hermès, Sprouts and More Post Double-Digit GrowthApparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey InsightsMass Merchandiser and Warehouse Club Shopping in Focus—Walmart Leads; High Purchase Rates for Daily Essentials: US Consumer Survey InsightsInnovator Profile: Lica World—Delivering Compelling AI-Created Video to Maximize ROAS
