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Amazon Prime Day 2019 Insights: Europe

Executive Summary

Key insights from Europe:

  • Prime Day 2019 started July 15 at midnight local time in the UK and eight other European markets and ran for 48 hours. Amazon offered Prime Day deals to shoppers in in the UK, Spain, the Netherlands, Luxembourg, Italy, Germany, France, Belgium and Austria.
  • Amazon’s own electronic devices such as Echo Dot featured extensively, along with products from companies Amazon acquired such as smart home device manufacturer Ring.
  • We noticed that Amazon’s private-label apparel brands had less visibility on the UK site than during previous Prime Days. For example, multicategory brand AmazonBasics and household and health private-label brands Presto! and Mama Bear appeared on top of searches when looking for deals in Amazon Brands.

Coresight has been covering Amazon Prime Day since it was launched in 2015.  Click here here to access our additional reports about 2019 and prior years.

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