Amazon Prime Day 2019 Preview
Amazon Prime Day 2019 will start July 15, 2019. This year, the company has announced a two-day promotional event, the longest Prime Day sale so far. These are the highlights:
- Amazon Prime Day 2019 will feature more than one million deals globally, including what the company says will be “the biggest deals ever” on Amazon Music, Prime Video and Alexa-enabled devices.
- To build excitement, Amazon is now offering general and daily deals to increase customer engagement.
- Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018. Growth will be supported by the event being extended to 48 hours this year from 36 hours in 2018.
- In the US, companies such as Target, Walmart, eBay and Best Buy are taking measures to compete with Amazon on Prime Day deals.