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Amazon Prime Day 2019 Insights: US

Executive Summary

Amazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, the longest Prime Day yet..

  • The company is promoting its own private labels and devices.
  • Amazon is working intensively with celebrities and influencers via a dedicated “Star-Studded Deals” page.
  • Amazon also brought Whole Foods into the event, offering incentives across channels.

Coresight has been covering Amazon Prime Day since it was launched in 2015.  Click here here to access our additional reports about 2019 and prior years.

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