Amazon Prime Day 2022 Insights: Amazon Limits Its Ambitions in Testing Times

What's Inside

Since its launch in 2015, Prime Day has become one of the most important events in the US retail calendar. Over the years, many retailers have responded to its success of Prime Day with copycat promotions, using Prime Day to gauge the pulse of such coming retail events as back-to-school and holiday sales. 

Our initial observations of Prime Day 2022 cover the following:

• Amazon’s focus on its private-label products
• The challenge and implications of excess inventory
• Rival retailers’ competing promotions

 Explore our wider coverage of Prime Day and our Amazon databank.