Livestreaming Latest

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Insight Report | December 14, 2022 Premium

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | November 17, 2022 Premium

Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real Estate

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming initiatives during Singles’ Day in China. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | August 17, 2022 Premium

Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | July 14, 2022 Premium

Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | June 16, 2022 Premium

Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—centered around content creators and gamification. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | May 17, 2022 Premium

Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | April 13, 2022 Premium

Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | March 16, 2022 Premium

Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rise of independent content creators, the rollout of regular livestream schedules, and brands’ efforts to capture live commerce opportunities in the metaverse. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | February 14, 2022 Premium

Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience

As part of our Livestreaming Latest series, we present recent partnerships and three notable trends in the global livestreaming space—which include a focus on Chinese New Year spending. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | December 13, 2021 Premium

Livestreaming Latest, December 2021: Livestreaming Fires Up Holiday Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | November 11, 2021 Premium

Livestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of marathon live shopping events, the growing use of partnerships and the expansion of live shopping into new markets. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | October 8, 2021 Premium

Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining Popularity

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rise of a new breed of livestream host, the streaming options for store-based retailers and the spread of livestream content onto product pages. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | September 15, 2021 Premium

Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new live shopping festivals, the use of competitions to engage viewers and the rise of themed livestreams. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | August 12, 2021 Premium

Livestreaming Latest, August 2021: M&A and Investments Continue; Brands Diversify Product Catalogs and Connect with Communities

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rapid launch of new brands, diversifying product catalogs and brands’ efforts to connect with consumer communities. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | July 15, 2021 Premium

Livestreaming Latest, July 2021: Rakuten Launches Weekly Livestreams in France; L’Oréal Canada Embraces Multichannel Streaming

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, including multichannel streaming, a new emphasis on educational, informative content and moves toward regular broadcast schedules. We also offer examples of recent livestreaming events from retail companies globally.