Insight Report | August 12, 2024 Premium China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and LivestreamingHow are brands and online platforms in China successfully engaging with shoppers? Ahead of the Singles’ Day shopping festival, explore four pivotal trends shaping China’s fiercely competitive e-commerce landscape, from AI (artificial intelligence) to livestreaming. Read More
Insight Report | November 16, 2023 Premium Retail Around the World: Singles’ Day 2023—Coresight Research ObservationsOur Retail Around the World series presents photographs of retail in action from across the globe, taken by members of the Coresight Research team. This report covers our observations of Singles’ Day 2023. Read More
Insight Report | November 18, 2022 Premium Singles’ Day 2022: Immersive Virtual Experiences Boost EngagementAs part of our Singles’ Day 2022 coverage, we discuss virtually immersive experiences that debuted during the global online shopping festival, including several metaverse launches. Read More
Insight Report | November 16, 2022 Premium Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable ShoppingIn our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date. Read More
Insight Report | October 11, 2022 Premium One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11The world’s largest online shopping festival, Singles’ Day is one month away. As part of our countdown to Singles’ Day 2022, we present major e-commerce platforms’ plans for this year’s festival and discuss the influence of short-video platforms, such as Douyin and Kuaishou, on 11.11. Read More
Insight Report | September 12, 2022 Premium Two Months to Singles’ Day: How Brands Can Leverage Web 3.0 for The World’s Largest Online Shopping FestivalThe world’s largest online shopping festival is just two months away. As part of our countdown to Singles’ Day 2022, we cover what companies should consider before entering China’s metaverse and Web 3.0 space as a part of the event. Read More
Insight Report | November 17, 2021 Premium Singles’ Day 2021: Key Trends in Product DropsSingles’ Day, 11.11, is considered the prime time for brands to launch new products for the Chinese market. Our report analyzes key trends in new product launches during Singles’ Day 2021. Read More
Insight Report | November 16, 2021 Premium Singles’ Day 2021: Making an Impact Around the WorldAs part of our coverage of Singles’ Day 2021, we look at participation in the shopping festival by retailers around the world—outside of Mainland China—and present examples of the promotions offered around November 11. Read More
Insight Report | November 1, 2021 Premium Singles’ Day 2021 Preview: Three Themes To WatchContinuing our coverage of Singles’ Day 2021, we present a preview of the shopping festival in China, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year. Read More
Insight Report | September 13, 2021 Premium Two Months to Singles’ Day: New ProductsWith two months to go until Singles’ Day 2021, we explore the types of new products that may debut during the shopping festival this year, as well as initiatives by Chinese e-commerce platforms to bring overseas product to the China market. Read More
Insight Report | October 30, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US hair-dye brand Punky Colour and discuss the brand’s focus on clean beauty and delivering a consistent brand experience as it enters the China market. Read More
Insight Report | October 28, 2020 Premium Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com. Read More
Insight Report | October 8, 2020 Free Report 10 Things To Know About the Perfect 10 Shopping Festival: Coresight Research Launches the Global 10.10 Shopping FestivalCoresight Research is kicking off the 2020 shopping holiday season with the inaugural 10.10 Shopping Festival, in collaboration with shopping rewards app Shopkick, online fashion marketplace Fashwire and an exciting array of charities, supporting partners, retailers and brands. We highlight the 10 things you need to know, including which retailers will participate in 10.10 and what proportion of consumers expect to shop the event. Read More
Insight Report | September 10, 2020 Premium Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 EventWith two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. Read More
Insight Report | November 21, 2019 Premium Singles’ Day 2019: Analyzing New Entrants, from Allbirds to EverlaneContinuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers. Read More
