Singles’ Day

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Insight Report | May 12, 2025 Premium

How Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to Know

China’s Singles’ Day, the largest online shopping festival in the world, is just six months away. The economy is facing external challenges like tariffs, yet key sectors show underlying resilience. We discuss what brands and retailers need to know to prepare for the upcoming festival, covering the country’s macroeconomic context and leveraging proprietary survey analysis to explore consumer sentiment.

Infographic | November 22, 2024 Free Report

Three Data Points We’re Watching This Week, Week 47: Shopping Festivals

Discover key data points we are watching in week 47 of 2024. This week, we focus on shopping festivals, with insights on Black Friday in the US and Singles’ Day in China.

Event Presentation | November 20, 2024 Premium

Singles’ Day 2024 in China—Performance Metrics and Consumer Survey Analysis

Dive into performance metrics and highlights from this year’s Singles’ Day shopping festival in China. We analyze proprietary survey findings to assess consumer behavior, and discuss e-commerce platform cooperation, government subsidies, livestreaming and more.

Insight Report | October 14, 2024 Premium

China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants

We shed light on the Singles’ Day plans of major Chinese e-commerce platforms Alibaba and JD.com as well as short-video/e-commerce platforms Douyin and Kuaishou, including their timelines, investment plans and other strategies for the shopping festival this year.

Insight Report | August 12, 2024 Premium

China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming

How are brands and online platforms in China successfully engaging with shoppers? Ahead of the Singles’ Day shopping festival, explore four pivotal trends shaping China’s fiercely competitive e-commerce landscape, from AI (artificial intelligence) to livestreaming.

Insight Report | November 16, 2023 Premium

Retail Around the World: Singles’ Day 2023—Coresight Research Observations

Our Retail Around the World series presents photographs of retail in action from across the globe, taken by members of the Coresight Research team. This report covers our observations of Singles’ Day 2023.

Insight Report | November 18, 2022 Premium

Singles’ Day 2022: Immersive Virtual Experiences Boost Engagement

As part of our Singles’ Day 2022 coverage, we discuss virtually immersive experiences that debuted during the global online shopping festival, including several metaverse launches.

Insight Report | November 16, 2022 Premium

Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping

In our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date.

Insight Report | October 11, 2022 Premium

One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11

The world’s largest online shopping festival, Singles’ Day is one month away. As part of our countdown to Singles’ Day 2022, we present major e-commerce platforms’ plans for this year’s festival and discuss the influence of short-video platforms, such as Douyin and Kuaishou, on 11.11.

Insight Report | September 12, 2022 Premium

Two Months to Singles’ Day: How Brands Can Leverage Web 3.0 for The World’s Largest Online Shopping Festival

The world’s largest online shopping festival is just two months away. As part of our countdown to Singles’ Day 2022, we cover what companies should consider before entering China’s metaverse and Web 3.0 space as a part of the event.

Insight Report | November 17, 2021 Premium

Singles’ Day 2021: Key Trends in Product Drops

Singles’ Day, 11.11, is considered the prime time for brands to launch new products for the Chinese market. Our report analyzes key trends in new product launches during Singles’ Day 2021.

Insight Report | November 16, 2021 Premium

Singles’ Day 2021: Making an Impact Around the World

As part of our coverage of Singles’ Day 2021, we look at participation in the shopping festival by retailers around the world—outside of Mainland China—and present examples of the promotions offered around November 11.

Insight Report | November 1, 2021 Premium

Singles’ Day 2021 Preview: Three Themes To Watch

Continuing our coverage of Singles’ Day 2021, we present a preview of the shopping festival in China, with a focus on major e-commerce players Alibaba and JD.com. We discuss the event’s key dates and outline three themes to watch this year.

Insight Report | September 13, 2021 Premium

Two Months to Singles’ Day: New Products

With two months to go until Singles’ Day 2021, we explore the types of new products that may debut during the shopping festival this year, as well as initiatives by Chinese e-commerce platforms to bring overseas product to the China market.

Insight Report | October 30, 2020

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Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in China

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US hair-dye brand Punky Colour and discuss the brand’s focus on clean beauty and delivering a consistent brand experience as it enters the China market.