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US Survey Update: Discretionary Categories See Online Uptick as More Consumers Avoid Stores (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s November 3 survey of US consumers on their behaviors and expectations, with a focus on implications for retailers. This week, we discuss an uptick in online shopping in select discretionary categories, influenced by consumers’ avoidance of brick-and-mortar stores.

This report is available for free and can be accessed by registering for a free account. We highlight selected findings from our weekly survey across three key topics:

  1. The select discretionary categories in which there have been new highs in the proportions of US shoppers that are making more purchases online than pre-crisis
  2. Whether consumers are switching their spending to e-commerce.
  3. Whether respondents are currently avoiding shops in general as a result of the Covid-19 pandemic

Our full report is available to premium subscribers and includes further findings:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Complete results of the retail categories in which consumers are buying more or less as a result of the Covid-19 pandemic
  • Complete results and ranking of the categories in which US consumers are currently buying more online than pre-crisis

Our latest research provides an update to our previous reports, which were based on surveys undertaken on October 27, October 20, October 13, October 6, September 29,  September 22, September 15, September 9, September 2, August 26, August 19, August 12, August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to our US consumer surveys, Coresight Research is publishing ongoing coverage on the coronavirus pandemic, which can be accessed here.

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