Deep Dive 17 minutes Premium

US Survey Update: Consumers’ Latest Expectations for Holiday-Season Shopping (Full Report)

What's Inside

Coresight Research’s October 13 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season—comparing the results with those from our July 15, August 12 and September 14 surveys. Our findings cover the following:

  • Consumers’ expectations for holiday spending compared to last year—including the categories they expect to spend less on
  • When and how consumers expect to shop for the holiday 2020 season

We discuss a number of survey findings on consumers’ current and expected behaviors, covering the following:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public places or travel—and which types of places they are avoiding

We also provide trended data for a number of our regular weekly questions on spending and shopping:

  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period over the long term—and if so, which behaviors

We discuss the implications of our findings for brands and retailers.

The findings provide an update to our previous reports, which were based on surveys undertaken on October 6September 29, September 22September 15September 9September 2August 26August 19August 12August 5July 29July 22July 15July 8July 1June 24June 17June 10June 3May 27May 20May 13May 6April 29April 22April 15April 8April 1March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

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