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Coronavirus Insights: US Survey Update—Covid-19 To Reshape Back-to-School Shopping (Full Report)

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Coresight Research

What's Inside

Coresight Research’s July 8 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we focus on consumers’ expected shopping behaviors in the upcoming back-to-school season. Our findings cover the following:

  • The impact of the coronavirus outbreak on consumers’ expectations for spending compared to last year
  • How the crisis is shaping what consumers will spend on and how they will shop

We discuss a number of survey findings on consumers’ current and expected behaviors, covering the following:

  • Whether respondents are continuing to shop for apparel online, despite the reopening of brick-and-mortar stores
  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding

We also provide trended data for a number of our regular weekly questions on spending and shopping:

  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period over the long term—and if so, which behaviors

The findings provide an update to our previous reports, which were based on surveys undertaken on July 1, June 24, June 17,  June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

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This report is for Premium subscribers only. Learn more about subscriptions here.

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